10 E-mail Marketing Strategies That Leads To Success

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Since its introduction in the 90s, digital marketing is fast becoming one of the most used methods of marketing. Today, more than 50% of marketing done is digital marketing, and the number is still growing.

E-mail marketing is one of the earliest forms of digital marketing, and it remains one of the most used ones. It is also one of the forms of digital marketing that has the highest return on investment that has four times the profit of any other form of digital marketing. That is, for every 1$ you spend, you get a return of 36$.

Below are some strategies that can lead to a successful e-mail marketing campaign.

1. Personalize Your E-mails: Personalizing your e-mails means that you gather the data of your customers and design personalized e-mails based on their preferences. And you can also use their names to address them. For example, when sending a newsletter to your customer you can say “Dear Caleb”, instead of “Dear Valued Customer”. This makes the e-mail feel more personal.
2. Optimize E-mails For Specific Devices: Over 61% of e-mails are now opened on mobile phones. So when the e-mail you send is not optimized for that device, the customer won’t be able to open it or the message is not legible.
3. Segment Your E-mail List: Segmenting is when you break your list into groups of related interests. This means that the customers will be broken into different groups based on their activeness, purchase type, etc. By segmenting your list, you make it easier for you to send messages to your customers.
4. Automate your e-mails: E-mail automation is when your messages are sent to the right people, at the right time, and with the right content even when you’re not there. There are automation platforms that offer automation services to send messages for you when the message is triggered. For example, when a customer subscribes to your newsletter, a welcome e-mail is sent to him by the automation platform.
5. Sending Good E-mails Consistently: When you always send meaningful, unique, and relevant messages to your customers consistently, they are more likely to open your e-mails because they trust you to send another meaningful e-mail.
6. Sharing User-Generated Content: By showing those on your e-mail list photos, videos, and more of those who used and enjoyed your products or services, you are more likely to get their attention.
7. Connecting to Social Media: Social media has a very large audience. By connecting your e-mail to your social media, you will be able to have access to a large audience, who you can then invite to subscribe by posting your signup form.
8. Find The Best Time to Send E-mails: The e-mails you send have to be sent at a great time, if not the customer might not open them. Some others might even block you or send you to spam. By choosing the right time to send your e-mail, you stand a higher chance of having your e-mail opened.
9. Short and Interesting Subject Line: Your subject line is one of the first things a customer who received an e-mail from you will see. If the subject line is too long, the customer might lose interest before even opening it. Also if the subject line is interesting he will open the message.
10. Promos and Giveaways: People will always love free things, so by periodically having giveaways or promos, you are getting people’s attention and they will always open your e-mails.