Marketing With Medium

What is Medium?

Medium is an online social publication platform where writers, bloggers, journalists, brands, etc. can post their blogs, articles, and writing so that other users can read them. Medium is a platform that offers it’s users a chance to share their stories, ideas, and thoughts with other users as entertainment, sharing information, and as a way of marketing their businesses.

Medium is a great platform for marketers as it allows them to turn their followers into your audience and leads. Like all other social media platforms, Medium allows your viewers to comment on your posts or like them, though it is called recommend.

Using Medium

Medium is a platform that offers a lot of functions to it’s users. It allows them to turn their followers in to an audience which they will use to generate leads, create awareness for their brand, promote their products etc.

To use Medium, you will have to create an account first, and like other social media platforms, your profile is one of the things you use to draw your readers attention. A profile contains your profile picture, account name, bio, e-mail address, and a link to your website. A good profile will do a lot to help you draw your audience’s attention.

Medium allows you to connect to your other social media accounts like Twitter and Facebook. This allows you to turn your followers on those platforms into a part of your audience. It also allows you to import your published blogs or article contents to display to your medium audience without having problems with publishing duplicate content.

Medium also allows you to follow other writers and publishers so that you can learn more from them. There is also the Medium publications, which are spaces for stories written around a common theme or topic by different authors.

SEO In Medium

Medium has its own SEO rankings which unlike other platforms is not based on keywords contained your content but more on the tags and the title of your story. Tags are labels that you use to indicate and tell the audience what your story is about. When someone searches for a topic, all stories that contain that tag will be listed. Or when someone searches the word, all stories whose titles contains those words will be listed.

How Medium Helps You Grow Your Business

• Increase Brand Awareness: Medium is a platform for writers to publish their writings, blogs, and articles so other users can read. By using medium as a marketing platform you will be able to increase awareness for your brand because many readers will notice your posts if they have helped or inform them. Medium has more than 85 million active users, and there must be a percentage of them that is interested in the kind of content you have to offer.
• Drive Website Traffic: Medium has a lot of tools that allow you to embed links that lead to your website. You can embed backlinks to youe website in your posts, and even on your profile. When a reader finds your content helpful, informative, or entertaining, they might use the backlink to visit your webpage which increases your website traffic.
• Income: Medium has a program called the Medium Partner Program, which is a program that allows writers to get paid. After you have paid the membership fee, you will join the program. Medium pays you whenever a reader likes and claps for your story, you also get paid the more time readers spend reading your content.
• Easy to Set Up: Medium is not complicated at all so, you don’t have to hire anyone to help you set up and manage, as writing stories and publishing them on the platform is very easy.
• Increase Your Website’s Ranking: Medium can increase your website’s ranking on the search engine because your posts include canonical links that help you pass link equity to a target webpage on your website. It can also add contextual backlinks which helps search engines index and crawl your content. publishing articles on Medium can help your website quickly rank on Google.